hyatt aire chicago

Located in the heart of the Chicago Loop, the Hyatt team was looking for a fresh summer campaign to draw guests to their rooftop bar post-COVID. What started as new messaging, graphics and colors, developed into a new logo, installations and media deliverables.

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Bold colors, type, and iconography are used to create the feel of neon signs being lit up, which was then applied to an “Instagram-friendly” window installation that activates the streetscape and draws guests inside. Further deliverables included elevator signage, hallway graphics, and various rooftop signage.